The Edge 365 Blog

When it comes to sales, the more knowledge you have about your future customers, the more success you will have. Learning more about the...

Some people use the term "influence marketing," and others call it "influencer marketing." I prefer the former because the latter can be...

If you’re like most of the Microsoft partners that I work with, you probably feel like you’re always walking on a tightrope. It’s a...

Is social marketing different than social selling? Yes, indeed. The tools are the same, but the way you use them successfully for...