By now you should have heard of content marketing. It involves the creation of sharing of content to help you drive traffic and help you retain customers.
Now with all the talk out there about getting on the content journey, you are probably either haven’t gotten on the bandwagon yet or you are just dipping your toes in, so maybe these facts will help you reconsider your strategy for 2018. The following benefits were compiled by the Marketing Monarchs team that drive home the need for content, especially when it comes to engaging with your prospective buyers via search.
Below are some interesting data points, including notes to get you started with creating blogs – look at the infographic below:
Sources:
https://www.practicalecommerce.com/4-Ways-to-Write-Compelling-Blog-Titles
https://research.hubspot.com/charts/top-keywords-in-compounding-blog-titles
https://blog.hubspot.com/bmarketing/blog-lead-generation-analysis
https://research.hubspot.com/compounding-blog-posts-what-they-are-and-why-they-matter
https://blog.hubspot.com/blog/tabid/6307/bid/5014/study-shows-business-blogging-leads-to-55-more-website-visitors.aspx
http://www.jeffbullas.com/6-powerful-reasons-why-you-should-include-images-in-your-marketing-infographic/
https://blog.hubspot.com/marketing/hubspot-blog-compounding-posts
http://www.stateofinbound.com/
https://www.bing.com/search?q=compounding+blog+posts&qs=AS&pq=compounding+blog&sc=8-16&cvid=FA018C14CF824EDE9BA27B46E07D4E3F&FORM=QBLH&sp=1
https://blog.hubspot.com/bmarketing/blogging-frequency-benchmarks
https://blog.hubspot.com/marketing/busines-blogging-in-2015