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The Edge 365

New Thinking that Drives Marketing Results

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  • Jon Rivers

It’s all about sharing expertise on Social Selling at Microsoft Inspire 2017

The countdown has started to Microsoft Inspire 2017 in Washington DC. It’s my favorite city for this event by far.  

I must say that what amazes me every year, when this event comes around, is that it feels like it was just yesterday when I was preparing for the previous year. And here we are again, preparing for another inspiring event.

This year is no exception for me. I am preparing for two 30-minute sessions at the Community Hub Theater, plus a 1-hour Hot Topic discussion. Hot Topic discussions are new for Inspire 2017 so it will be interesting to see how the concept plays out. The theme for Microsoft Inspire 2017 is Social Selling. Be prepared to learn all about it.

And, make sure to join me so we can talk Social Selling!

Location: The Commons Theater

Date/Time: Monday, July 10, 12:00 PM-12:30 PM

Description: The way we sell today is changing. We know by time the prospect has reached out, they know more about you, than you know about them. How do you make sure you’re on their shortlist? Social selling is not just a buzz word. We will understand the foundations of social selling through this workshop

Partner Outcomes: Partners will walk away with a 5 step 10-minute daily plan that will put them on the road to being a successful social seller


Hot Topic Discussion Focus: Be a social seller expert like me using my tips, tricks and trade secrets

Location: Community Hub Hot Topic Lounge:

Date/Time: Monday, July 10, 5:00-6:00 PM


Location: The Commons Theater

Date/Time: Wednesday, July 12, 12:30-1:00 PM

Description: This presentation will help you boost your Digital Relevance and be the Go-To-Expert. According to the analysts, Sales representatives who leverage social selling in their sales process are 79% more likely to attain their quota.

Partner Outcomes: Partner attendees will learn the difference between social selling and social networking to drive better engagement with their audience.


See you in Washington DC.



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