The Edge 365 Blog

With over 3.5 Billion searches on Google per day, by the way, that is Billion with a B! Do you wish you could find a way to rank higher...

As a Channel Partner, where do you get inspiration for your next article? Do you find yourself struggling for inspiration for new...

Some people use the term "influence marketing," and others call it "influencer marketing." I prefer the former because the latter can be...

Are you looking for leads? Of course, you are! What business wouldn't want to gain leads. They are the lifeblood to our businesses...

Do you find your MSP business struggling to gain traction with social media? When it comes to IT infrastructure as an MSP, you have all...

The year is 2020. You are a provider of cutting-edge business management software. And you have been invited to present your company and...

If I post on social media once a day, that's going to get me shares, engagement, and traffic to my website? Probably… How about if I...

If you’re like most of the Microsoft partners that I work with, you probably feel like you’re always walking on a tightrope. It’s a...

As marketers, we need to change and adopt new ways to promote the products and services that we marketing. One of these methods is to...

Is social marketing different than social selling? Yes, indeed. The tools are the same, but the way you use them successfully for...

Every day we get into conversations with Channel Partners asking does social media marketing really work? With so many articles, videos,...

Guest blog by Per Werngren Let’s talk about partner channel marketing! During this Coronavirus crisis, we’re all learning that most...

Because proving the value of content marketing continues to be necessary to channel partners. Content marketing continues to move at a...

Here comes the debate. Is email or social media the better marketing channel in today's landscape? Its very topic that is heavily debated...

Continuing to focus on marketing during what is happening around us regarding coronavirus is an interesting time for marketers. For many...

WHAT you’re using social media, and you do not measure it? By not measuring your social media activities, you are not learning from...

Channel Partners not only need to make sure they have a lively LinkedIn Company page, but they need to have a Company Page, to begin...

Well, CLV is an acronym. But it’s not “just” another acronym. It’s a new acronym that shines a spotlight on a critically important and...

Video marketing has changed the way businesses have to think about their online strategies. Everywhere you look, there is video footage...

This could be the shortest blog I’ve ever written. Because the key to transitioning short-term customers into long-term clients can be...