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The Edge 365

New Thinking that Drives Marketing Results

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  • Jon Rivers

Microsoft Inspire Sessions that Pique our Interest…

As we count down the weeks, days and hours to the Microsoft Inspire conference we are always busy trying to make sure that we get the most out of the limited time we have at these events.

Here’s our list of suggested sessions to consider attending.

Marketing Tips and Best Practices

Session ID/Title: COM02 Stay top of mind with your audience with social selling

Location: The Commons Theater

Date/Time: Monday, July 10, 12:00-12:30 PM

Session ID/Title: COM26 Social selling (is not the same as social networking or social marketing)  

Location: The Commons Theater

Date/Time: Wednesday, July 12, 12:30-1:00 PM

Session ID/Title: EXP14 Winning with words: How to optimize your profile and grow your business with referrals

Location: The Commons Theater

Date/Time: Tuesday, July 11, 11:30 AM-12:00 PM

Session ID/Title: MKT05 50 tips in 50 Minutes: Smart partner marketing

Location: 207A / Level 200

Date/Time: Wednesday, July 12, 2:30-3:30 PM

Session ID/Title: COM31 Digital marketing helps you engage with buyers earlier

Location: The Commons Theater

Date/Time: Wednesday, July 12, 3:30-4:00 PM

You also should check out Microsoft’s Chief Marketing Officer Chris Capossela’s session The role of marketing in a transforming company, and Jeremy Epstein’s Lessons of Unicorn Marketing: How to challenge traditional thinking about marketing to drive results in a cloud-first, mobile-first world.


Things keep evolving.

One of those technologies that is hot now is Blockchain, the underlying technology of Bitcoin. So, join Jeffrey Schwartz, Jeremy Epstein, Eric Rabinowitz, and others who will be presenting Blockchain: The next disruptive cloud technology.  

You might also want to consider attending The future win for marketers: Inclusive digital marketing and The customer revolution: Best practices in building a profitable customer-centric business.


These hands-on workshops are designed to help you energize your marketing efforts.

Does your value proposition make prospects say WOW? If not, it’s time to freshen it up. Experts from Microsoft and the Alliance for Channel Success will guide you through the process of how to update yours in Smart partner marketing workshop: Create value propositions that make prospects go WOW!


Session ID/Title: COM05 Cloud trust: Addressing the threat of outdated privacy laws

Location: The Commons Theater

Date/Time: Monday, July 10, 1:30-2:00 PM

Session ID/Title: COM13 Enabling compliance: Opportunities and challenges for Microsoft partners and their customers

Location: The Commons Theater

Date/Time: Tuesday, July 11, 12:00-12:30 PM

Everyone tells you that you need to have thought leadership content. Gail Mercer-McKay will teach you the exact steps for building your own thought leadership eBook in Buzz on a budget.

We hope our suggestions help guide you to sessions that make a difference in your business.

See you in DC.

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