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The Edge 365

New Thinking that Drives Marketing Results

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  • Jon Rivers

eXtreme365: Learn About Our Marketing Sessions Picks in The Next 60 Seconds


Man with his hands in the air teaching a group of people during a session

The eXtreme365 conference traditionally we associated with all things related to Microsoft Dynamics 365 Customer Engagement (what was known as Microsoft Dynamics CRM). Today the conference has evolved to cover more than that. It now encompasses sessions across the whole Microsoft Dynamics 365 stack for Partners from consultants, developers, executives, and sales. The sessions are to be lead by Microsoft and industry experts.


As I was glancing at the agenda for eXtreme365 to see what sessions I would be interested in attending it got me thinking that other sales and marketers folks might be interested in those sessions as well. Here are they are…


My Session Picks


Presenters: Linda Rose & Reed Warren

Date: Monday, October 14

Time: 10:00 AM - 11:15 AM

Location: Grand Sierra C

Description: Every partner, vendor, customer, and employee wants a great company to work with or work for. Nice firms don’t have to finish last. This session will take a close look at what makes a great company great and how to accelerate that greatness into a market-leading force that will leave a legacy.


Presenters: Barbara Pfeiffer

Date: Monday, October 14

Time: 12:45 PM - 2:00 PM

Location: Grand Sierra C

Description: This session will go beyond the basics of content marketing into the newest strategies and ideas and trends. We'll cover forms of content (and what's really resonating), the best distribution channels and tips and tricks for getting it done. This session will include an overview on building a content strategy and calendar.


Presenters: Natalie Jackson, MCP

Date: Monday, October 14

Time: 3:15 PM - 4:30 PM

Location: Grand Sierra C

Description: You’re busy—and you’re human. That means you’re prone to time constraints, data mistakes, and letting campaigns fall between the cracks when you just can’t get to them. Fortunately, there are technologies that can help you improve your marketing strategy without adding a lot of manual upkeep. In this session, learn how you can take advantage of artificial intelligence, marketing automation, and the next up-and-coming marketing technologies to improve your reach, your strategy, and your conversion rates.


Presenters: Michelle Glennie and Barbara Pfeiffer

Date: Monday, October 14

Time: 4:45 PM - 6:00 PM

Location: Grand Sierra C

Description: In recent years, Account-Based Marketing (ABM) is the hot topic appearing on almost every list of B2B marketing trends. Why? It works! According to a study by ITSMA, 84% of B2B marketers say ABM delivers a higher ROI than any other approach. However, getting started with an ABM program can be overwhelming, particularly for smaller marketing teams. In this session, we’ll look at how ANY company and marketing team - regardless of size - can use ABM strategies and tactics to fuel a winning program.


Presenters: Anya Ciecierski, Jon Rivers, Michael DeGeeter and Michelle Glennie

Date: Tuesday, October 15

Time: 10:45 AM - 12:00 PM

Location: Grand Sierra C

Description: Marketing Panel of Experts discussion best practices, tools and how to grow your business


Presenters: Luke Steckler

Date: Tuesday, October 15

Time: 1:00 PM - 2:15 PM

Location: Grand Sierra C

Description: Customer demos are often the make-or-break phase of any sales cycle. Successful demos connect with customers at an emotional and personal level on top of features and functionality. In this session, we’ll explore how to elevate your demos and increase your win rate by blending stories with software. We’ll help you ensure the customer is always the center of your demo presentation.


Join My Session


Date: Tuesday, October 15

Time: 8:30 AM - 9:45 AM

Location: Grand Sierra C

Description: Don’t miss this session if you want to learn more about SEO (Search Engine Optimization). Discover how to adjust to the ever-changing Google algorithms that help you show up in searches.

  • Changes from Google that you should know about.

  • Learn how to amplify your blog’s relevance and ranking.

  • How Social Media impacts SEO.

  • And more.

If you have a session that you think I or my audience should consider let me know and I will update this article. See you at eXtreme365 in Orlando.

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