So, when we heard that LinkedIn was adding videos natively we knew in the world of digital marketing that this of importance. Especially when 43% of people want to see more video content from marketers. (HubSpot, 2016)
But LinkedIn didn’t just stop at adding the capability of adding videos they gave us marketers what we always scream for, more audience insights. Once you have posted a video you will be able to gain insights into the top companies, titles and locations of your viewers, as well as how many views, likes, and comments your videos are receiving. We feel like we are in statistical heaven!
All the information can be found on the dashboard section of your LinkedIn profile on both desktop and mobile devices.
For now, the video feature is only available on mobile device, so make you’re on the latest version of the app. If for some reason, you’re still not able to get the video functionality, be patient. General availability we heard is by end of Q3 2017.
Last thoughts. We have been saying for a long-time LinkedIn drives business.
If you need help building a social media strategy that drives leads, then call us.