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The Edge 365

New Thinking that Drives Marketing Results

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  • Jon Rivers

Learn How to Gain More Engagement with Pinned Tweets

Back in 2014, which now feels like a lifetime ago, Twitter added numerous changes to its platform. One of the biggest changes it made was the introduction of the “Pinned Tweet.” And yet, to this day, many Twitter users are not taking advantage of this amazing feature.

The Pinned Tweet feature provides you the mechanics to take a specific message, one you have already shared, and make sure that your followers see that message as soon as they view your profile. The lifespan of your average tweet is very short. But a Pinned Tweet stays front and center for as long as you choose to keep it pinned.

And there is no cost.

Are you ready to find out how you can gain more engagements with Pinned Tweets?

How to Pin a Tweet

Pinning a tweet is so simple:

  • Go to your Twitter profile.

  • Find the Twitter message you want to pin.

  • Click on the drop-down arrow.

  • Select “Pin to your profile page.”

High Engagement Tweets (Likes and Retweets)

When choosing the right Tweet to pin, choose a message that has already had the biggest impact for you. For example, we can’t deny that people like to buy product/services based on great online reviews.

So find a Tweet that has been liked and retweeted several times. It will help motivate others to follow suit. The other benefit is that when people come to your profile for the first time, they are going to see a Tweet that looks popular because others have engaged with it.

Images Grab Attention

If you are not already doing it, you should be adding images to all your Tweets. It has been noted that “90% of information sent to the brain is visual, and visuals are processed 60,000 faster than text.”So it’s important to make sure your Pinned Tweet has a catchy image or even a video to grab the buyers’ attention.

CTA (Call to Action)

Think about your Pinned Tweet like a free ad. So use your Tweet to push the viewer to take an action. The action could be signing up for a webinar, downloading a 30-day free trial of your software, reading one of your blog posts or subscribing to your newsletter.

Here is a great example of a Call to Action Tweet by for free holiday shipping. They could have pinned that Tweet to their account for a longer lasting impact.

Statistics and Traceable URLs

We can’t stress this enough: Take the time to review which Pinned Tweets are working, or not, and change them out. Another important tip, especially if you’re linking to a landing page, is to insert traceable URLs within your message so you can measure and monitor t effectiveness of  your Pinned Tweet, in other words, you want to know well it drove traffic.  

One tool you can use for trackable URLs is UTM Parameters in Google Analytics. This will allow you to know how visitors got to your website. It will also allow you compare various Pinned Tweets.

Now it’s time for you to start Pinning!

Look for your best tweets and pin those today. But don’t forget to experiment and update the pinned messages to make sure you are getting the best results.

Let us know how these simple changes to your Twitter strategy have worked for your. We’re confident that they’ll make a big difference.



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