- Jon Rivers
10 Awesome Ways You Can Use Twitter to Drive Traffic to Your Blog
You spend all that effect writing great content but if you don’t promote your blog how is anyone going to know about its there. I am going to stick my neck out here and say that many partners give up on writing blogs/contents because they don’t see the results. So, it is essential to have the right strategy when it comes to driving traffic to your blog as it does writing the content in the first place.
Twitter with an average of 335 million monthly active users in the second quarter of 2018 gives you an opportunity to reach a huge audience. Tweeting and cross-promoting your blog on Twitter opens up an incredible way to reach out and connect with your customers/prospects.
By using Twitter, the right way and not just tweeting once the title of your blog post with a link back to your site you can drive a lot more traffic. You just must be creative, smart, and pro-active. It’s about great marketing when your tweeting about your blogs.
Here are 10 Awesome ways you can use Twitter to drive traffic to your blog.
Test them out, see what works best for you and see your traffic increase.
1. Include Hashtags
By now hopefully, you know what a hashtag is. If you don’t, basically a hashtag is a tag (with a # in front) used to categorize posts on Twitter (tweets) according to topics.
The hashtag started picking up popularity around 10-11 years ago now when first Chris Messina used to incorporate the # into a message of his Twitter.
A few ways to you can utilize hashtags to promote your blog as well other content like landing pages, whitepapers, webinars, contest, events, eBooks is to look at creating your own customize hashtag.
Now the benefits of this are it can assist with the branding of the content as the hashtag will show up the hashtag search. So, this, of course, can help drive more interest and more traffic.
The con to this it does help to be more famous or have a big following and engaging following to make this work well.
Another option is to find industry/solution/topic focused hashtags which then allows Twitter users who are not following a way to find your content when searching utilizing these hashtags.
2. Utilizing @mentions
When you are utilizing @mentions it allows you to talk directly or include followers, customer or anyone on Twitter by using their handle @username.
This method can be used in several ways.
If your blog has included research, statistics or other pieces content from influential bloggers, companies or even customers it gives you a way to mention them. If you’re lucking they will retweet your message which in turn will go to their followers. People/Companies appreciate positive mentions. If you have opened the option for comments on your blogs, then mention those people who gave you positive feedback. Great way to engage and keep loyal readers.
Another option if you have a guest author for one of your blogs which I love to bring in time to time when possible is to mention them. It’s a great way to say thank you and more likely they will retweet to their followers.
3. Try using short and provocative Tweets
Typically, a Twitter message is short as we are only dealing with 280 characters or less. But did you know that tweets under 100 characters get a 21% high engagement rate?
So, put your creative hat on and try to make short tweets that drive interest in your blog. Go and try. Then look at the statistics and compare to other messages driving traffic to the blogs.
Remember you don’t always have to use the title of your blog article as your message. But always remember to have a call-to-action (CTA) to make the audience want to click the link.
Based on this advice take a recent blog post and write 3-5 messages of no more than 8-12 words or less. Schedule them and then review the statistics to see which of them drive the best engagement.
Hint: You should be reviewing your statistics of how well your messages are performing monthly so you can tweak and/or reuse.
4. Add Statistics to your Message
Statistics always engage people (that’s what research says)
So, if your article includes statistics then add them to your messages. What is more impactful is use numbers and characters as they help your message stand out from the sea of other messages.
A good example of this is where you use the question type of message “Did you know….” and then include the amazing statistical data you’re sharing.
5. Visually Engaging Images
Message with images are more than likely to get 150% more retweets than text-only tweets.
When thinking about your images for your blog post tweets make sure you are not just choosing the first image you come across. The image(s) need to be visually and engaging as you need to make sure you grab the attention of your audience in their Twitter timelines.
Don’t be scared to try different images with similar messages at different times to see which image engages better.
You can also look to add visual Call-to-Actions (CTA’s) to your image(s) as well. For example, “Click to read more…” or “Read the blog now…”
6. Find and include a Quote from your Blog
Remember what we said earlier you don’t need to just tweet the title of your article but be more creative.
Tease them with a quote from your blog. Another study has found that tweets with quotes are 54% more likely to be retweeted. Followers who typically like and/or retweet your quote are more likely to click and read your blog.
Look to find a quote that will engage and gives the audience a feel for what they will read in the blog.
7. Retweet Mentioned Blog Content
When someone mentions your blog on Twitter look to retweet their tweet.
8. Ask followers for Retweets (or RT’s)
An interesting statistic is that tweets that ask for a retweet or “RT” get 12 to 23x as many shares than those that don’t. So, try asking your followers to retweet or “RT” your updates when you tweet with a link back to your blog.
9. Ask a Question that’s connected to your topic
Questions within tweets can generate a good number of engagements and when there are enough curiosity people tend to click your link to your blog.
10. Promote your Tweets
Paying to promote your tweets can be an inexpensive way to promote and spread your content to your target market. The advantage of this option is instead of the normal process of the tweet only showing in follower’s feeds, the tweet would also show up other user’s feeds as well. By doing this it gives you an opportunity target people who may not normally see your message and at the same drive new traffic to your blog and possibly add to followers along the way.
If you’re looking to increase traffic to your blog, cross-promoting your blog utilizing these steps on Twitter is beneficial.
Have you included any of these ways to improve blog traffic? Did they work for you? Were there any other’s ways I haven’t mentioned that have worked for you? What hasn’t worked for you?
Does this seem overwhelming? Don’t have the time or want to do it yourself? Then contact us today and let us craft a social media plan that is a right fit for you.