As a business owner or marketer, you might be thinking that email marketing isn't an effective marketing strategy these days.
You would be wrong in thinking that!
With conversion rates for emails running higher than social media and 81% of businesses driving new customer acquisitions through email, maybe it time to rethink your thoughts about email marketing.
There many other reasons why you should be utilizing email marketing to grow your business.
Within this article, we are going to discuss the importance and effective strategies around email marketing.
Why Should You Take Email Marketing Seriously?
Before we even go down the road of discussing the reasons why you should be taking email marketing seriously, let us ask you a few questions:
Do you have the capabilities on your website for customers to subscribe to a newsletter, and/or do you have marketing lists?
If so, how are you delivering the newsletter, or are you even sending a newsletter as you said you would?
How are you communicating with those customers now you have marketing lists?
So without email marketing, you cannot send newsletters that you're promising from your website, you cannot send email campaigns regularly from your marketing lists, and much more.
Email is still a key component when it comes to communications between you and the customers, and thus email marketing is an essential part of your marketing strategy.
Ways to use Email Marketing
Email marketing can give your business advantages in multiple ways, and some of those benefits are discussed below:
Content
The top use for email marketing is how businesses share information with their audiences. Maybe the company wants to share about a product that has an end of life coming up soon and wants to make sure the audience is aware and knows what their options are.
So email is a fantastic way to engage audiences with appropriate content to nurture them to take the next steps with you as everyone still uses email to communicate daily.
Events and Promotions
Of course, there are many ways to promote events and promotions your business has, from social media to paid ads, but email marketing is another excellent way to share that information with your targeted audience. The advantage is that you have already scrubbed your targeted marketing lists, so you know that the audience you are targeting is the audience that is interested compared to other marketing methods where the audience may not be as qualified.
Email Marketing Advantages
Email Marketing has Lower Costs
For many SMB's their marketing budgets are small, so email marketing should be one marketing strategy that should be on the list. With the right marketing list, you can easily target the audience and engagement easily, and with most email tools, you can simply send up automated replies.
Email Marketing has a Wide Reach
With many people now utilizing mobile devices for their daily activities, email marketing is still an option.
To understand the effectiveness of email marketing, you only have to look at your own email inbox and realize the importance of email marketing.
Considerations
Compelling Content
Engaging your audience with compelling and engaging content is key to attracting customers. Make sure you are doing the necessary research and reviewing past analytics to see what is working and what isn't and adjust accordingly regarding content.
Email Templates
Your emails should utilize a brand template and be consistent with your brand and stay away from plagiarized content that you have taken from other email campaigns.
Look at writing your email body draft in Word first and running a tool like Grammarly to check against plagiarism and your spelling and grammar. There is nothing worse than sending an email that is full of spelling and grammar issues.
Ask for Feedback
Don't be shy in asking for feedback from customers who have purchased from you via email. Feedback is a crucial element of companies' success.
Conclusion
Email marking should be considered part of your overall marketing strategy because of its success and cost-effectiveness.
If you or your team do not have the time or want to handle email marketing internally, call me, and we can discuss how Marketing Monarchs can assist you. You can either reach me at jon.rivers@marketingmonarchs.com or +1 617 256 6178.
About the Author
Jon Rivers – Jon has been recognized as a pioneer within the partner channel as a digital marketing expert for his leadership in helping partners develop social brands, marketing strategies, and content to drive successful marketing campaigns.
Before starting Marketing Monarchs, Jon spent many years working in the Microsoft Dynamics ERP ecosystem system. Jon serves on various boards, including Directions North America, IAMCP (International Association of Microsoft Channel Partners), and CMA (Channel Marketing Alliance).
When Jon is not busy running Marketing Monarchs, you can find him Co-Hosting Leadership Goes Beyond, one of the fastest-growing virtual conferences for Leadership.