- Jon Rivers
The Crucial Reasons Why You Need Video in Your Content Strategy!
Have you been considering adding video marketing to your content strategy?
According to Oberlo, the demand for video content is increasing. The study shows that 54% of consumers want to see more videos from the brands or companies they support.
So the question becomes, how can you budget wisely to start building on your content strategy and including video marketing.
Where do you find the money for videos?
Have you decided to cut back on your sponsorship of conferences you typically sponsor?
Have you seen your costs of sending people to conferences dropped?
I am guessing yes to both of the questions, but if we were to take the second question and take advantage of the cost savings of sending someone to a conference, what would that be?
Let's break it down:
Conference Fee $1,250 (and that is being very conservative as it probably more)
Travel (Airfare) $500
Hotel $200/night (and let's say its three nights) $600
Food $75/day * 3 $225
Now those costs soon add, and with just taking these simple numbers, we are at $2,575.
Now, if you send two or more, you can start to do the math. Even with the savings from not sending one person to a conference, you start to have the enter point money to be able to create a quality video.
Another important statistic to note is that the average user will spend 88% more time on your website when there is a video compared to when there is not.
Now is the time to face the reality that video needs to be an essential part of a channel partner's content strategy. If you are not adopting video in 2020, then you're going to be falling behind.
Still not on board, well, let's discuss the crucial reasons why you need video.
Below are five reasons why you need to include video into your content strategy to help
grow your business, boost sales and conversations.
Why You should include video in your content strategy
1 – Videos help with your SEO ranking
65% of business executives in a research poll conducted by HubSpot found that they would visit a website after viewing a branded video. What this proves is that video content helps improve viewer engagement and piques interest to your website. Why does this matter, well, the more traffic and click-through rates there are the better Google ranking factors come in to play.
On top of this, Google machine learning within the search engine recognizes thousand of images elements within a video. All this adds up to more relevant keywords within videos being catalog, which in turn gives you an SEO advantage.
Because video is now responsive across multiple devices due to the adjustment the hosting platforms make for screen size and optimization for mobile devices, that also gives you another advantage.
And let’s not forget that Google’s algorithms are increasing make pages with video at priority in search results. A huge reason businesses need to adopt videos within their content strategy.
Considerations to think of:
Keep videos short – Videos that are typically under 2 minutes are getting the most engagement. So you working on your story, and getting it across in the shortest time is critical.
Transcribe your video – By transcribing your text from the sound in your video, you allow Google bots to crawl your content more accurately.
Optimize – Make sure to add titles, subtext, descriptions, basically all the elements to help the search engine bot crawl your video more successfully.
High-Quality thumbnails – Remember to creating thumbnails that are engaging as they help your audience’s attention, which in turn will increase your click-through rates.
2 – People stay long on pages with videos!
People tend to find watching videos more entertaining and more accessible to consumers than text. On top of that, people, more often than not, will remember information better when explained via a video.
So a good strategy is to look at creating how-tos, demos, and product type videos to provide value and gain higher retention rates.
3 – Video is more engaging
As people, we are more drawn to visuals, thus why videos play on our visual sense by bringing movement and noise.
According to the University of Minnesota Management Information Systems Research Center study at we process visuals a staggering 60,000 faster than text.
Another interesting fact is that viewers will remember 95% of the message when watched, but when its read, its only 10%.
4 – Video drives more conversions
Swapping out an image for a video on a landing page can increase conversions by 80% or more.
Videos compare to images allow for a more detailed description of your product or service offering. Plus, there tends to more brand trust after watching videos.
5 – Video drives more shares
Because video not only brings entertainment, they also bring practical information, which makes them more worthy of being shared across social media channels.
It has been noted that videos are shared 20 times more than other content on LinkedIn.
As you look to add to video to content strategy, make sure to discuss an appropriate budget and not just look at this as a one-off. Next, you need to consider what ROI you are trying to achieve because that will go into the consideration of the type(s) of videos you will invest in creating.
Unsure where to start with your video strategy, then call us today at 617 256 6178 or Click here to book a meeting to help you get started on your video journey.
About the Author
Jon Rivers – Jon has been recognized as a pioneer within the partner channel as a digital marketing expert for his leadership in helping partners develop social brands, marketing strategies, and content to drive successful marketing campaigns.
Before starting Marketing Monarchs, Jon spent many years working in the Microsoft Dynamics ERP ecosystem system. Jon serves on various boards, including Directions North America, IAMCP (International Association of Microsoft Channel Partners), and CMA (Channel Marketing Alliance).