Engagement, Engagement isn’t that what you want from your social media posts?
Wouldn’t you like your followers to download one of your eBooks? What about driving more people to a specific landing page?
Do I hear a sounding, YES!
Having the right call-to-action (CTA) can make that happen.
Keep reading on if you want to learn how to engage your followers and make them to what you want them to do and when you want them to do it.
What is a call-to-action (CTA)
It’s an action that induces the viewer/reader to perform a specific action.
This could come in the form of a button, clickable image, or a link to a webpage which engages the person to do something.
Quite often, they appear at the end of blogs, but they can also be sprinkled through a blog as well or included with your social media posts.
Why do you need to learn how to write engaging CTAs?
Generally, the reason why we want effective CTAs is that when they work, they drive more business for us.
As CTAs are trackable, they allow you to experiment with the words and the placements so you can find the ones that perform the best.
So make sure you experiment and measure your results as all this intelligence is going to help you better understand your audience. Now, like a lot of things in life, these results don’t just happen overnight, so have some patience.
Now we have gotten past the basics let’s dig in to examples of CTAs.
Social Media CTAs to drive engagement
Go for it and Sell
Hey, the end game is we are all it to see something but don’t overdo it. From my point of view I wouldn’t fill up your social media queue with all these types of messages but sprinkling them is more than fine.
Make readers take action
You’re sharing a blog, landing page, or eBook for reasons.
You want them to engage with the content? Right?
For example, Reserve your spot our upcoming Microsoft Dynamics 365 Business Central training class, Download our eBook 7 Ways to Drive Business Efficiencies with Microsoft 365 or Contact Me to learn how you can Get started with 12 months of free services. 600+ Power Words That’ll Pack Your Writing with Emotion.
Urgency is important as well
Let's take one of the messages above and put more importance on it.
Contact Me TODAY as this offer ends 8/1 to learn how you can Get started with 12 months of free services.
By changing and limiting the time you tempt the audience to have responded sooner.
Using “Call us NOW” works better than “Call us.”
Tailored CTA’s for different social platforms
As we know, each people react differently on each of the social platforms, so why would that be any different when it comes to CTA’s.
A study by Twitter analyzed approximately 20,000 Promoted Tweets over a three-month period, and they pulled published there findings in this article. Tweet tips: Most effective calls to action on Twitter
Enhance the words with imagery
In one survey, it was shown that Tweets with images had 18% more clicks than tweets without images. It is a proven fact as humans, and we process visuals faster than we do words.
With the facts proving that images grab attention, then use them with your CTAs, include pictures of your solutions or photographs that will entice them in.
As we have said many times experiment, try different images to see how people engage.
Your Voice
Once you have found the right approach, make sure stick to the same voice as remember, this is your brand, your company and you need to have consistency, and that includes your CTAs.
Change it up
… don’t be scared.
If your content is getting is over 5,000 impression then try A/B testing. Try to change the text slightly, the image, the color, and then measure how well it performed.
You might find a simple CTA change from “Click here to start your free 30-day trial period” to “Click here today to start your free 30-day trial period” might easily double your impression. And all we did was insert the word today.
Conclusion
Start experimenting today by redesign your existing CTAs and then running tests on them. But track and record all the results so you can see what worked and didn’t. For the ones that worked take those and continually tweak.
Don’t stop as your competitions will catch up.