• Jon Rivers

Learn How to Increase Your Company Branding Through Employee Social Media


It's time to wake up channel partners as we are in the modern digital era. Working to help build your employer brands on social media isn't about them leaving you for another job; it's more about using it to elevate your own organization brand on digital.


Many companies that understand the benefits are already investing time and resources into building out their employer's branding. This means that your competitor is more than likely one of those companies adopting this model.


So understanding that with over 3 billion people utilizing social media, it is a fantastic way for your company's brand to use it as a trusted source. But if you ignore it, you will get left behind. There are no buts about that because we are living in a digital world.


During this article, we are going to review the following:

  • Why You Should have Employer Branding on Social

  • What it Takes to Build Employer Branding on Social


Social Media and Employer Branding

Before we go any further, let's understand why it matters so much about why you should care about your company's employer brand on social.


Here are a few statistics that you should care about:

Of course, we could give you many more statistics, including ones related to employer branding and how closely social media benefits the company.

Why You Should have Employer Branding on Social

Whatever you want to believe or not about social media working, it is proven to help build companies through connecting.


Gone are the days when it was just about claiming your social profile, and through across the wall, some content to keep the audience engaged. Social media keeps evolving, and your company needs to follow suit; otherwise, you will be left behind very quickly.


Thus why, now is the time you need to start paying attention by working on building out your employer brand via social channels.


Let's review some of the reasons why employer branding matters on social.


Other companies (and people) want to work with notable companies

It's no good if you have the best product or service on the planet, but you are seen as untrustworthy to the outside world, as this more than likely going to turn away those potential buyers.


Other companies (and people) want to know they are dealing with great companies. This is where social media becomes so valuable in allowing you the opportunity to showcase it.


The more positive your social posts are, the greater the impact is with the buyer's decisions and opinions about your brand.


Gain more $ $'s in your pocket

By building a positive employer brand, you are going to gain more profits for your company. Why? By having a positive company social identity, you will improve your odds of winning that next opportunity as you will be seen to be more trustworthy to work with.


What it Takes to Build Employer Branding on Social

When it comes to building out your employer branding, you will need to build a supporting content strategy.


Below you will find some of the building blocks that are important to your employer brand on social media strategy, but it's not limited to this list.


Great content from real people

We are talking about your marketing or sales blog content. And of course, we are not telling you to stop that because that is critical to your social channels from a company standpoint, but it has little effect when it comes to your employer brand.


Potential customers want to hear from real people, and thus the content has to feel like it comes from them as well. Letting employees be part of the content generation is one of the best options for this.


When we talk about employee-generated content, we are talking about any content created and then distributed by your company's employees.


Now user-generated content is developed by the customers the company is serving. This allows the customer to be in the marketing ambassador seat for your brand.


Encourage employees to interact with social media platforms

Your employees are seen as your most trusted source for truth and possibly already sharing content about the company online. So finding ways to help and encourage employees to share employee-generated content via social platforms is a win-win for your employer brand is done correctly.


It's excellent having corporate social accounts, but they lack the human element that person accounts bring. Finding ways to have your c-level executives share on social is also great, but they also can be time to time not trusted as much.


Learning to help your employees with excellent employer brand materials and allowing them the freedom to share to networks will pay dividends by increasing the company's reach.

Research has should that an employee's voice is three times greater than that of the CEO when it comes to talking about the working conditions within a company.


Think about this…


Each of your employees has connections on social channels like LinkedIn, Twitter, and Facebook. Those connections might not being reached currently by your current marketing efforts. Now think of the impact. They have 100, 100, 10,000 followers that could be seeing employer branding content they share. Now, are you seeing the benefits?


Remember quality trumps quantity, so make sure they aren't spamming the audience but are sharing the best content and helping your brand.


Conclusion

While you let this article sink, remember that developing a company's employer brand on social is beneficial to a business's future.


Remember, your next customers are researching you on social media!

Don't allow your business to fall behind. Now is the time to be embracing employer branding; otherwise, your competitors will leave you behind in the digital dust.

Need help in building your company's social footprint and employer brand? Contact us now to let us help you through the journey.

About the Author



Jon Rivers – Jon has been recognized as a pioneer within the partner channel as a digital marketing expert for his leadership in helping partners develop social brands, marketing strategies, and content to drive successful marketing campaigns.


Before starting Marketing Monarchs, Jon spent many years working in the Microsoft Dynamics ERP ecosystem system. Jon serves on various boards, including Directions North America, IAMCP (International Association of Microsoft Channel Partners), and CMA (Channel Marketing Alliance).


When Jon is not busy running Marketing Monarchs, you can find him Co-Hosting Leadership Goes Beyond one of the fastest-growing virtual conferences for Leadership.

© 2019 by Marketing Monarchs. 

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