Each year the period between Thanksgiving and Christmas gives us a unique opportunity to engage with our audience with unique holiday marketing ideas through social media especially.
What’s the Importance of Social Media Campaigns During the Holidays?
As we know, social media during the holidays starts to a revamp of use. With billions of people using social media around the world, businesses have a tremendous opportunity.
With good holiday marketing ideas, you can start to engage and interact with your audience in ways that you can’t normally do throughout the rest of the year.
Below are 15-holiday marketing ideas that will help you stand out from your competitors for social media campaigns.
Importance of Visuals
How many times have you been told the importance of visual within social media campaigns? Well, the importance is multiplied during the holidays.
Visuals are the way your brand and business is seen, so having the right images is critical.
Make sure the Content is Optimized
When it comes to platforms, they are not all equal. Ensure your content is optimized and appropriate for the platform you are using it on, especially in business. A specific image might be perfectly fine being used on Facebook or Instagram, but it may not be appropriate for LinkedIn because the platform leans more to business and professionals.
Other areas to take into considerations are image sizes for the various platforms. They are not all the same. On your landing pages, make sure the CTA (Call to Action) is precise and straightforward.
Using the Right Hashtags
One of our favorite topics we like to talk about. Make sure you are researching and then including the appropriate hashtags to your messages so that you can target the proper audience you’re after.
When used correctly, they put your content in front of the right eyes at the right time.
Engage Your Audience
If you look closely, you will notice that the most popular business social media messages are the ones that are interacting between followers and the business themselves. So it’s critical that you engage your followers.
Make sure that when a question is asked, you answer it promptly. If a comment is left, be sure to engage back with a comment as well. Doing this will show that you’re a socially engaged business and treat people with a personal touch.
Social Media Decoration
Even that it takes some work looking to decorate your social media handles for the holiday season is a great idea.
Why?
Others will not be doing this, and it will allow you to stand out in a good way and capture more attention.
Holiday Promotions
The holidays give you the opportunity to offer special promotions. These are a fantastic way to get noticed and drive some additional business.
Free Content and Giveaways
Giving free content is always a great tool to help drive traffic to sign up to your email mailing list and pick a new client.
Need ideas. eBooks are perfect for this. Check out this blog: Why you need eBooks in your strategy as a lead magnet?
Social Media Giveaways
A great social media campaign that is a must is giveaways. This gives you another opportunity to engage and capture contact information to enlarge your email mailing list.
An example could be selecting a handful of books from key authors who leaders in an industry that you’re focused on and run a competition to win them. You can build into your campaign that they have follow you on social media, share and like particular social media messages, join an email mailing list, and more to enter to win. The more they do, the more chances they get to win the prize(s).
Causes and Charities
For many of us, the holidays are for giving back. Don’t be shy and feel you can’t share photos of you helping at the food bank or giving a specific charity a check.
Share Personal Stories
People love to help personal stories, and these are a great way to engage customers and followers.
Not only are sharing a personal story via social media posts, but you’re creating more of a personal connection between the audience and your brand and company.
Scheduled Your Content
Making sure you post the right content at the right time is always a pain. So use one of the many tools out there that can help you with scheduling.
By scheduling your posts, you will free time to be able to focus on other activities.
Partnering
Look into partnering with other partners and ISVs. It’s a great way to offer a joint promotion, maybe. When you partner together, you then have twice the social media presence to engage with the audience.
Stay True to Your Theme
Whatever them you choose, make sure to stick to it throughout the length of holidays and various campaigns.
Use All Your Social Media Channels
Your Facebook page may have been dormant for a while. The holidays allow you to kick off the dust and spider webs and engage again with it.
Utilize Video Content
I’m not going to say video content is becoming the most interacted type of content on social. It has already become the most!
Why not film your company wishing happy holidays to everyone, for example. There are many other topics you could use.
Conclusion
There are many holiday marketing campaign ideas out there. These are just some of them to help you get creative this holiday season.
Enjoy!
About the Author
Jon Rivers – Jon has been recognized as a pioneer within the partner channel as a digital marketing expert for his leadership in helping partners develop social brands, marketing strategies, and content to drive successful marketing campaigns.
Before starting Marketing Monarchs, Jon spent many years working in the Microsoft Dynamics ERP ecosystem system. Jon serves on various boards, including Directions North America, IAMCP (International Association of Microsoft Channel Partners), and CMA (Channel Marketing Alliance).
When Jon is not busy running Marketing Monarchs, you can find him Co-Hosting Leadership Goes Beyond one of the fastest-growing virtual conferences for Leadership.