Let's be honest; the first thing that popped into your my mind when you think of a company newsletter is, aren't they just another email that justs get deleted from people's inboxes.
That's more than likely true because normally summaries are just dry and not engaging; thus, they deserve the bad reputation they get.
But on the other hand, when a newsletter is well thought out, it can be a tremendous asset to the business.
So what benefits does a newsletter bring to my business?
Let's dive into nine (9) benefits a newsletter can bring to a B2B business:
#1 – Allow you to Build Trust
A newsletter gives you a communication method that creates and increases trust with your clients as send more editions. So the next time a customer is looking for products that you sell and comparing you against competitors, the trust factor will come in to play, and the newsletter will play a part in those customers purchasing from you instead of the competition.
#2 – Increases the Reputation of Your Business
By delivering to your readers content that is informative, problem-solving, and industry-focused through a quality engaging newsletter, your business will be seen as industry experts.
#3 – Brings Consistency to Your Marketing Efforts
When you deliver a well-written newsletter, your readers are going to be excited to see the next issue, which could be weekly, bi-weekly, monthly, or quarterly. Compared to many of your other marketing efforts, this will be one of those the will consistent, which helps bring smoothness to your businesses over marketing strategy.
#4 – Increase Website Traffic
As you craft your newsletter, look to include and give readers the reason to visit your website. If that via promoting a recent blog, eBook, infographic, or promotion. Always make sure you are adding your website to your newsletter (should be part of your template, as you well as your social media) to give them an easy route to your website.
#5 – Increase Referrals
Try adding a "Share with a friend" or "Share on social" button on your newsletters. It's surprising the power of referrals, especially when you have readers who are engaged in your content and are more than happy to share. Nothing beats referrals.
#6 – Brand Exposure
As with many marketing campaigns, the goal is to increase brand awareness. And newsletters allow you to do that with minimal risk of coming across as aggressive in your marketing efforts. Of course, the newsletter needs to give the reader exciting information about the industry they are in, but in return, your business will benefit from the exposure as the readers look forward to receiving the newsletters.
#7 – Breed a Familiarity that does NOT Breed Contempt
A consistent flow of quality newsletter will allow your readers to feel they are part of your business. But of course, it needs to be of high quality and engaging so that relationship is built. If you think you don't have the skillset to write a newsletter, then look to someone who has the experience.
#8 – Improves Public Relations
Newsletters are an acceptable form of public relations, so they allow you effectively to share information about your products and services.
#9 – Increases Sales
With many marketing elements, newsletters need to be informative, engaging and give the audience what they are looking for. But their fundamental purpose is to drive leads and sales.
The key takeaways here that newsletter should be part of your content strategy if you are looking to boost sales.
Contact us today at 617 256 6178 or Click here to book a meeting to help you get started on your newsletter journey.
About the Author
Jon Rivers – Jon has been recognized as a pioneer within the partner channel as a digital marketing expert for his leadership in helping partners develop social brands, marketing strategies, and content to drive successful marketing campaigns.
Before starting Marketing Monarchs, Jon spent many years working in the Microsoft Dynamics ERP ecosystem system. Jon serves on various boards, including Directions North America, IAMCP (International Association of Microsoft Channel Partners), and CMA (Channel Marketing Alliance).