7 Facts You Never Knew About the Importance of a LinkedIn Company Page
Depending on how old you are, you may or may not remember the long-running, fabulously popular television series Dragnet, acclaimed for its attention to detail and realistic portrayal of the nuts and bolts of police work. The star of the show was detective Joe Friday, who, on every episode, famously used the catchphrase “just the facts” when interviewing witnesses.
These days, regardless of our political persuasion, we all find ourselves sifting through petabytes (PBs) of potentially “fake news” to find “just the facts” – about the pandemic or mail ballots or any other topic.
I promise that when it comes to the importance of having a LinkedIn company page, I am going to give you “just the facts” – all 7 of them.
Fact #1 - LinkedIn has been a trusted source for professional networking, employers, and job seekers since it was launched in 2003.
In fact, TechRepublic has described LinkedIn as “the de facto tool for professional networking.”
Fact #2 - Since December 2016, it has been a wholly-owned subsidiary of Microsoft.
In fact, the acquisition was valued at of $26.2 billion, the largest acquisition Microsoft had ever made.
Fact #3 - As of May 2020, LinkedIn had 706 million registered members in150 countries and24 languages. (Please forgive me. I just could not resist putting those statistics in bold orange type because the numbers are so impressive.)
Fact #4 - 97% of B2B marketers use LinkedIn to distribute content.
Fact #5 - According to a study by Econsultancy, “LinkedIn is responsible for a staggering 64% of all visits from social media channels to corporate websites.”
In fact, more than 50% of all social traffic to B2B sites comes from LinkedIn.
Fact #6 - A LinkedIn company page is where people can learn more about what your company does. Your personal page and your employees’ personal profiles are great for sharing updates. But centralizing everything within a company page will significantly boost your organization’s visibility and your search engine ranking.
Fact #7 - 80% of B2B leads come from LinkedIn (versus 13% from Twitter and 7% from Facebook).
Compelling? We think so.
That’s why, as a marketing consultancy, we strongly recommend establishing a LinkedIn company page if you don’t already have one. And if you need help doing that, you have come to the right place.
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