You might not be doing a lot of videos to promote your business currently, or maybe you are not doing any. Yet a fast and cheap way of hosting videos that you can then take and embed into your website is utilizing YouTube.
Why is it so important?
For one video files tend to be large and will consume bandwidth resources. Typically web servers are not really designed to handle video files; thus, playback can end up being choppy.
But when you host your videos with a platform like YouTube, you are getting high-powered technology that has been optimized to play videos. Another great advantage of using YouTube is that you don’t have to worry about will your video play correctly on all devices and screen sizes because it will take care of the necessary encoding for you.
When we look at the statistics, research tells us that a website with video is 53x more likely to reach the front page of google. And when you add a video to a landing page, you boost conversion rates by up to 80%.
Let’s dive into three ways you can use YouTube to drive your business:
Video Testimonials
Instead of showcase regular text-based testimonials, you can look to incorporating into your testimonial webpage video testimonials. Even that you can turn to having a professionally created testimony recorded by a video production team (ask Marketing Monarchs about their video services), you can also easily look to shooting a good video testimonial video via a smartphone as well.
Product/Solution Videos
Another great type of video that should be looking to add are videos that showcase your products/services. But make sure that the video helps the prospect with valuable information that will assist them with their decision-making process
When it comes to the length of the video, keep in mind 33% of viewers will stop watching a video after 30 seconds, 45% by one minute, and 60% by two minutes.
How-to Videos
One of our clients created several How-to videos and added them to their YouTube channel. Then they wrote blogs for each of them, including incorporating the video into the blog so that it gave the audience multiple ways to consume the content.
Conclusion
With an estimated 82% of website traffic being driven by video by 2021, there no time to waste.
At least with these simple ways shared above, you can now start building out your video strategy journey.
Contact us today at 617 256 6178 or via info@marketingmonarchs.com if you need help with your video strategy.
About the Author
Jon Rivers – Jon has been recognized as a pioneer within the partner channel as a digital marketing expert for his leadership in helping partners develop social brands, marketing strategies, and content to drive successful marketing campaigns.
Before starting Marketing Monarchs, Jon spent many years working in the Microsoft Dynamics ERP ecosystem system. Jon serves on various boards, including Directions North America, IAMCP (International Association of Microsoft Channel Partners), and CMA (Channel Marketing Alliance).
When Jon is not busy running Marketing Monarchs, you can find him Co-Hosting Leadership Goes Beyond one of the fastest-growing virtual conferences for Leadership.