DFSM Consulting

DFSM Consulting
Australian-based Microsoft Dynamics Partner

Marketing Goals: 

  • Expand beyond traditional marketing programs to include inbound and content marketing campaigns

  • Increase lead generation activities by introducing a social media strategy


  • No in-house, dedicated marketing resource

Services Delivered:

  • Introduced video concept for the content marketing launch

  • Video production assistance inclusive of strategy and messaging development

  • Social messaging content creation to promote videos

  • Built editorial calendar for use across multiple social channels

  • Revised Microsoft Pinpoint profile according to best practices and input collected via client interviews


  • Created two videos: "What Executive Management Needs to Know before an ERP Project" and “Top 5 Important Factors Related to an ERP Implementation”

  • Accelerated ROI compared to traditional marketing programs

  • Reported a 1000% Twitter follower a 130% LinkedIn follower increase in first 3 months

  • Overall stronger brand awareness

"Marketing Monarchs was instrumental for us to kick start our social media and marketing strategy. His insightful suggestions for example on the video content creation, approach towards blogging, marketing and leads generation was instrumental to us in gaining good followers base on social media, more mature leads and with better awareness by our customers. Their understanding of Microsoft technologies helped us achieve results quicker compared to traditional marketing agents." - Samran Habib, Director Consulting at DFSM Consulting