
Australian-based IT Services Company
Marketing Goal:
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Secure maximum attendance for the company’s lunch and learn event for targeted prospects
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Leverage social media to engage the target audience and elevate event awareness
Challenges:
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Short, 6 weeks promotional and recruitment period
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No streamlined process for social publishing, monitoring, and reporting
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Lacked internal expertise on social media management
Services Delivered:
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Crafted event recruitment messaging across multiple social platforms
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A created 6-week editorial calendar
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Set up Hootsuite Pro account to connect all social channels
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Researched and located the target audiences on each social platform
Results
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Streamlined and simplified social activities to increase process efficiency
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Better tracking and analytics to measure ROI
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Internal staff trained on social best practices
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120% growth of Twitter followers in just the first 2 weeks of reporting
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25% of event attendees registered via social promotion