Australian-based IT Services Company

 

Marketing Goal: 

• Secure maximum attendance for the company’s lunch and learn event for targeted prospects

• Leverage social media to engage the target audience and elevate event awareness

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Challenges:

• Short, 6 weeks promotional and recruitment period

• No streamlined process for social publishing, monitoring, and reporting

• Lacked internal expertise on social media management

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Services Delivered:

• Crafted event recruitment messaging across multiple social platforms

• A created 6-week editorial calendar

• Set up Hootsuite Pro account to connect all social channels

• Researched and located the target audiences on each social platform

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Results

• Streamlined and simplified social activities to increase process efficiency

• Better tracking and analytics to measure ROI

• Internal staff trained on social best practices

• 120% growth of Twitter followers in just the first 2 weeks of reporting

• 25% of event attendees registered via social promotion​